TỰ HÀO THƯƠNG HIỆU VIỆT ĐỘT PHÁ CÙNG SON NÁCH APi

APi armpit lipstick is constantly mentioned on social networking platforms, especially Tik Tok: a series of KOCs post positive review videos about the product.

The trend of Vietnamese people prioritizing the use of Vietnamese products seems to be returning and becoming stronger, especially in the beauty and body care industry. In the late 90s, when Vietnam opened up for integration and development, young people were curious and favored foreign products. Now, GenZ - the new generation of young people - has returned to support domestic products. The place honors the culture and wisdom of the Vietnamese people.

The birth of APi armpit lipstick and the community's reaction

APi Body Odor is a body odor brand (armpits, mouth, private areas, legs, ...) launched in 2021 and owned by Ameri Group Co., Ltd., a companion to help you feel more comfortable and confident. in every activity every day. Without worrying about body odor, APi has gradually asserted its brand in the Vietnamese market.

Every difference begins idle whining

Most deodorants on the market are designed to be oversized and are inconvenient to carry around all day long. From an idle complaint from acquaintances, the founder of the APi brand began to have thoughts about "miniaturizing" deodorant into a compact, convenient item that can be carried and used. Use anywhere.

"What about lipstick?" With the thought that "Women cannot go out without lipstick. If we turn deodorant into lipstick, the problem of compactness is completely solved" and that is why APi underarm lipstick was born, and with it the The appearance of a series of other versions of underarm lipstick to deodorize body odor.

And the development journey was first launched on Shopee in 2021 and is trusted by many customers, especially genZ people who are very excited about the lipstick-shaped deodorant product. By early 2022, APi began to expand its scale with presence on Tiktok and website at sonnachapi.vn as well as brand coverage nationwide and reached the milestone of 500,000 products sold in just the first 5 months. From the day the APi brand was launched. Currently, in early 2023, it will become TOP 1 in the body odor care industry on the e-commerce platform.

APi core values ​​affirm its position as a pioneer

"Armpit lipstick" is APi's first brainchild, and also the most successful product to date. A different idea opens up a completely new product category: deodorant armpit lipstick.

Leading the trend is Successful people always have their own path, APi brings together all the elements: dynamic, modern, confident to help you burn yourself, dare to think, dare to lead and be different. Starting and ending with the customer with the ambition to bring users the most "WOW" experience, APi considers the product as a "catalyst" that will help customers overcome their thresholds, breaking all their limits.

The "butterfly" effect of a flap of wings, although very small, changes many big things. An energetic and confident young generation is the fire that lights us up to conquer brilliant heights. Besides, APi also strives to build a series of other departments with proud performance records. Originally born from a unique thought of the founder, it is not surprising that APi owns a team with the same viewpoint: daring to be different to pioneer and lead the trend.

APi brand identity - Body odor

Instead of sticking to safe, popular colors, APi chose the unique purple color to make a difference as the main color tone, because this is the color that represents power, trustworthiness and excitement. Likes unexplored mysteries.

Why APi?

A is for Armpit: The skin area under the arm that almost represents each person's body odor and is the most sensitive and scent-diffusing area on the body. P is for Pheromone: A scent produced in sweat glands and oil-producing glands on the skin. There is a slight effect on attraction to mates and the affection of others, but not a strong effect on behavior. I is for Impressive: Impressing and admiring others with the gentle scent on your body. The fragrance is not too strong but affects people around.

The APi Body Odor brand belongs to Ameri group and is proud to be a pioneering Vietnamese brand in solving the problems many people are having.

To learn more about detailed information about each product type or see new versions of armpit lipstick, you can also visit sonnachapi.vn or APi's social pages and go directly to the branch in HCM: 121 Đ. Quoc Huong, Thao Dien, District 2, Ho Chi Minh City to follow.

Source: cafef.vn